Using emojis in page titles or meta descriptions will not harm (or help) SEO
Is it okay, from an SEO standpoint, to use emojis in website page titles or meta descriptions? John replied that it is ok to use emojis in your page titles and descriptions, but they may not all be...
View ArticleBreadcrumb structured data is not a replacement for standard internal linking
Even if a site is marked up with the relevant breadcrumb schema, internal linking continues to be a key focus. URLs included within structured data aren’t treated in the same way as regular internal...
View ArticleMultiple instances of product structured data on one page is not recommended
Product structured data is designed to apply to the primary element on a page. A page with multiple products (such as a category page on an eCommerce website) essentially has no primary element, so...
View ArticleIt’s not uncommon to see differences across schema validation tools
Users may see a difference in schema validation across tools. This is because the schema.org test is designed to validate all theoretical schemas, whereas the reports in Google Search Console and the...
View ArticleTitles shown in SERPs are based on the page and not the user query
The titles shown in search results on Google are based on the page itself and not the search query. If you notice that the title displayed in the SERPs is being changed between older and newer versions...
View ArticleGoogle Image Search usually doesn’t find images specified within a CSS...
A question was asked in this session about whether a pure CSS background image would be picked up by Google Image Search. John relayed that, to his knowledge, this would not be picked up by Google...
View ArticleYou can ask Google not to translate your pages with a “notranslate” meta tag
Google’s translation feature aims to make your content accessible to a larger group of users, but there may be scenarios where you’d prefer pages not to be translated. It’s possible to prevent titles...
View ArticleYou can’t force Google to show a specific URL as a sitelink in the SERPs
Sitelinks are additional results that are sometimes shown below a search result in Google. John clarified that there are no meta tags or structured data that would force or recommend a specific URL to...
View ArticleImplementing structured data via Google Tag Manager is not ideal – add schema...
Implementing structured data via Google Tag Manager (GTM) is usually fine, but in the long run, it’s still recommended to add the structured data to the page directly. Keeping schema and structured...
View ArticleSometimes, hyphens in keywords do matter (but, as always, it depends…)
Adding hyphens to keywords can, theoretically, change the meaning of that word or phrase. This is more common in some languages than others. Therefore, adding and removing hyphens can lead to things...
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