Is it okay, from an SEO standpoint, to use emojis in website page titles or meta descriptions? John replied that it is ok to use emojis in your page titles and descriptions, but they may not all be shown in the search results (especially if they think that it disrupts the search results or looks misleading). However, there is no significant advantage to using emojis either. Basically, using emojis doesn’t hurt or harm SEO. At most, Google may try to understand an equivalent word for the emoji, but overall, using emojis is unlikely to either hurt or benefit SEO.
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