Sitelinks are additional results that are sometimes shown below a search result in Google.
John clarified that there are no meta tags or structured data that would force or recommend a specific URL to appear as a sitelink in the SERPs. Google’s systems try to figure out what is related or relevant when looking at a web page. He recommended having a good website structure, clear internal links, and to include clear titles to support sitelinks. There is no guarantee that it will yield a sitelink in the search results, but it helps Google to figure out what content is related and to choose a site link based on that information.
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